Why Are Intra State Conflicts So Difficult Resolve

Why are Intra-State Conflicts so difficult to resolve? This essay analyses the reasoning behind the difficulty of solving intra-state conflicts. First, it examines the nature of Intra-State Conflicts, defining their origins and clarifying the different types. The Arab Spring serves as the case in point to elucidate the problem. Furthermore, it is necessary to describe the role of international actors in preventing as well as solving intra-state conflicts. Interventionism, as a conflict management tool will be empirically assessed. This essay argues that there are still imperialist characteristics in the behaviour of Western States, by emphasising upon NATO foreign policy conducted in response to the Arab Uprising. The biased interventions in intra-state conflict by international actors are highlighted as to why such conflicts are so difficult to resolve. Concluding, it is remarked that ethnic, religious and cultural tension within states, as well the friction between whole civilizations are a significant factor for the complicated nature of intra-state conflicts. In the post-cold war era, with the rise of globalisation and the interdependence of markets, one can observe the moribund decline of traditional inter-state conflicts and the rise of more complex intra-state conflicts. The reasons behind these conflicts are manifold but at the heart is arguably always a conflict of interest between two or more groups. The Uppsala Conflict Data Project (2016) defines armedShow MoreRelatedHow Democratization Is A Factor Of Peace Essay1514 Words   |  7 Pagesdemocratize? . That is why Western countries have focused their strategies accordingly (European security Strategy, National Security Strategy of the United States of America ). This topic was widely discussed until the second Iraq war. The idea is not especially new, since Kant had already advanced in its draft perpà ©tuelle peace. He believes that democracies could engage in wars. It is an article of Michael Doyle4 who presented this theory before adapting it. She states that democracies can neverRead MoreAfrican Leaders Established The Organisation Of African Africa8602 Words   |  35 Pagesin Africa, and harmonize and deepen collaboration efforts of member states to achieve a better life for its people. A number of problems emerged such as the 1975 Angolan civil war and the Somalia invasion of Ethiopia 1978, besides most African economies were on the decline, these issues among others weakened the competence of the OAU. Beginning of 1999 certain leaders began to question why the OAU failed to prevail and resolve the social ills that afflicted Africa (Bujra 2002) Therefore, the OAURead MoreAn Investigation Into Regional Integration : A Case Study Of The Sudan Conflict4424 Words   |  18 PagesIntegration as a solution to Conflicts in Africa African Union promotion of Peace and Security in Africa: A case study of the Sudan Conflict. Introduction In the 21st Century, the African continent leaders wanted to establish a more united continent. It is for this reason that the African leaders established the Organisation of African Unity in 1963, with the purpose of eradicating colonialism in Africa, and harmonize and deepen collaboration efforts of member states to achieve a better life forRead MoreIndividual Reflection Paper on Your 5020 Group Experience4784 Words   |  20 Pagesformed, leadership, the evolution of the group/team over the term, group/team dynamics, group structure, team communication and Intergroup/intra-group conflict. This paper connects the individual experiences within group dynamics concepts presented in the course to illustrate their relevance, as well as some comparison and contrast of the team’s intra-group conflict experience with techniques presented throughout the course. The paper also, provides a vast content on theory for each of the coveredRead MoreWhy Does Conflict Arise in Organizations3618 Words   |  15 PagesWhy does conflict arise in organizations, and how it can be managed ABSTRACT This essay seeks to illustrate how organizational conflict cannot be avoided. It will demonstrate the various ways in which conflict may arise within organizations and classify them into a range of groups. There will be a thorough analysis to show if conflict is positive or negative towards the growth of an organization. Findings of the previous will then lead to different mechanisms that can be used when managing conflictRead MoreThe Theory Of The Conflict Trap2215 Words   |  9 PagesDoes the theory of the ‘conflict trap’ adequately explain recurring civil wars in some societies? I. Introduction II. The Conflict Trap Theory The Conflict Trap is the theory that countries that have experienced civil war suffer a greater risk for new conflict than other countries with no prior history of civil war. Paul Collier argues that conflict occurs disproportionately in the countries in the ‘bottom billion’ population of the world because they have not had they ‘have not had any growth atRead MoreIntra Group and Intergroup Processes2069 Words   |  9 Pagesmay depend on the marketing to moderate in production. Intra group relationships take on similar processes, but apply within the group. Group members form bonds for interdependent reliance individual. Group favoritism is typically exhibited with group members giving rise to group value. Members feel obligated to their own group and regard their members better than others who are not in the group (Maddux, 2007). The need to belong sometimes is so strong within a group setting that members are willingRead MoreTruism About Human Nature3458 Words   |  14 Pagesnatural habitats, is it necessarily highly destructive: the norm is often threat behavior or token fights rather than serious wounding and killing, although the latter does occur. Intra-specific aggression among animals seems more harnessed to the preservation of life than to its destruction. Among monkeys and apes, intra-specific aggression is stronger in baboons, weaker in gorillas and chimpanzees, but in the wild it is almost entirely reduced to threat displays with very little overt fighting.Read MoreAn Analysis and Evaluation of the United Nations Peacekeeping Role in Rwanda2919 Words   |  12 Pagesto establish the truth about the role of UN during the genocide this article sets out to analyse and evaluate the role of the various UN systems, in particular the Secretary-General, the Secretariat, the Security Council and the Member States of the organisation, during the peacekeeping process. The article will be divided into three parts. The first part will outline a brief background of the UN Peacekeeping operations while the second analyzes an overview of the UN PeacekeepingRead MoreEmployee Relations : A Study On Employees Relations Progress And Performance3093 Words   |  13 Pagesanalyzed the ASDA or Wal-Mart case study to examine the significance of employee relations in the workplace. In the whole assignment basic features of employee relations, role collective bargaining in employee relations, ways to solve the workplace conflict and HRM role in improving employee relations are discussed. Content Page Content Items Page Number Introduction 4 Task 1 4 1. On the basis of your research, and through the case study

A Brief Encounter Free Essays

The poem â€Å"Summer Love† by Marilyn Chin written in 1994 uses descriptive emotional imagery through various tones to illustrate short lived relationships during the summer of a woman’s life. The situations and settings of the poem add to the theme of the poem as well as her use of figurative speech to describe the emotions she experiences during and from these relationships. The author Marilyn Chin has expressed several emotions within the poem through the use of descriptive imagery and by altering the tones of the piece, subsequently stimulating the readers’ imagination. We will write a custom essay sample on A Brief Encounter or any similar topic only for you Order Now The author’s creative writing conveys her underling message of change of emotions that are experienced in any relationship, whether it lasts minutes or a lifetime. Her use of figurative speech captivates the reader, and allows them to experience her emotional journey through language. Mei Ling Chin was born in Hong Kong in 1955 and migrated to the United States with her family where they resided in Portland Oregon. Upon the insistence of her father her name was changed to Marilyn as he thought it was necessary for school and he also had an obsession with Marilyn Monroe. Having family in Hong Kong, Hawaii and all over the West Coast reinforced assimilation as an important issue to her. 1 Being afraid of losing her roots she used poetry to recapture this aspect, however she acknowledges that the truth is we cannot recapture the past. Marilyn Chin is an Asian contemporary writer who has three collections of work and her other pieces can be found in various anthologies. She was influenced by activist poets and has won numerous awards throughout her career. This piece is reflective of a short lived relationship between a young woman possibly the author, and her encounter with a desirable partner with whom she has had a brief sexual encounter. This is concluded in the first stanza, which has her explaining that her companion has spent the night and that she does not mind him staying for breakfast, but she does not want him to remain afterward. Her statement that there is nothing worse than last night’s love implies there was a sexual occurrence of some sort. She also reflects on former companions during the third stanza, speculating if her resent beau plans to follow similar actions taken by her previous partners. She describes her previous lovers as being scorned, possibly due to her actions during their brief encounters. Throughout the poem the young woman’s sentiments toward her lover change via each stanza. There is a profound sexual undertone expressed throughout the piece which could also be associated with the title of the poem. The phrase summer love commonly implies a brief love affair during the summer months between two people who know that it will come to an end. The author has appropriately altered the tones of the piece to enhance the reader’s understanding of each stanza. The first emotion expressed is one of indifference towards her lover. The third line in the first stanza is the initial affirmation to the young girl’s apathy. â€Å"If this doesn’t please you, too bad, its all I have. †, (Chin 3) referring to her cooking breakfast consisting of dried lotus, bay oysters with scrambled eggs. Her unemotional statement has let her companion know that she is not concerned about their feelings. She has cooked breakfast and it does not matter if they stay to eat, yet if the meal is not of his preference, it is not of importance to her. The next line shows a more callous attitude towards her lover. â€Å"Do not linger; nothing worse in the morning than last night’s love. † (Chin 4-5) She is ready for him to depart, creating an intimidating atmosphere. The author has conveyed the impassive view she takes on the encounter through the woman’s statements in the last three lines. The woman’s apparent communications of these distant feelings demonstrate her indifferent attitude toward this person during the commencement of the poem. The second stanza denotes a lustful, yearning of her partner. She describes her partner’s physical attributes starting with his stomach, which she describes as flat, and uses a metaphor of their skin as milk in the moonlight. The second line’s hyperbole allows the reader to understand that even though they were amidst many people, she noticed his glimmer. As they dance, her judgment becomes clouded and her inhibitions appear to fade. The last two lines illustrate the physical connection that has occurred. â€Å"I let you touch me where I am most vulnerable, heart of the vulva, vulva of the heart. † (Chin 9-10) This metaphor is twice as significant. The first half represents that they have pleasured her physically in the most personal part of her body, while the second half symbolizes the emotional contact that her partner has made with her heart. 2 The author alters the mood of the piece again, when the woman expresses the compassion she begins to show. The first lines declare her trepidation that she might not find someone else like her partner. She does not want this association to be comparable to her past relationships, in which her previous lovers left scorned. The sentiment of the first three lines of this stanza illustrates her empathy. â€Å"Perhaps, I fear, there will not be another like you, / or you might walk away in the same face of others- / -blue with scorn and a troubled life. † (Chin 11-13) The feeling of dispassion once expressed has now been replaced, possibly due to her knowledge of the impending closure of the relationship. The author then gives the realization of the situation saying, â€Å"But, for now, let the summers be savored and the centuries be forgiven. † (Chin 14) The woman would like to preserve the good times and put any other concerns out of her mind for now. She ends the poem with the lines, â€Å"Two lovers in a field of floss and iris- / where nothing else matters but the dew and the light. † (Chin 15-16) The author poignantly ends her poem, where the woman is holding on to her memories, unconcerned of the future only thinking of the present. The situations and settings of the poem vary as much as the tones do. Our speaker stays the same yet her location seems to change throughout the stanzas. In the beginning our speaker appears to be at home. This is inferred by her comment to her partner regarding him not lingering around. Then it seems that either she has gone to a place where she is reminiscing about meeting, or seeing her partner, at what would be perceived as a function due to her reference of â€Å"a thousand tired eyes†. Chin 7) The last stanza doesn’t give the impression of the woman being at a specific setting but more of her reflecting on her past circumstances. The last two lines seem to be more of a daydream that has her envisioning herself and her partner in a field of floss and iris. The author uses figures of speech to captivate and retain the readers’ interest. The hyperbole used in the seventh line strengthens the author’s emphasis of her desire for her lover, being able to n otice her lover amongst many people. The metaphor used in the last two lines symbolizes the physical and emotional feelings experienced by the speaker. In conclusion, the author has used creative writing to express the emotions felt during diverging relationships to explicate the same emotions experienced in this particular relationship. In my opinion, the altered tones and situations create a balance to the poem that keeps the reader intrigued. The author has expressed the emotions that most people experience during their own relationships, whether or not the relationship was the similar to the one described in the poem. How to cite A Brief Encounter, Papers A Brief Encounter Free Essays The sun was beaming down onto the hills of Konstanz, a small and low-lying village, very close to the border with Switzerland. The men were walking to the station. They had been walking a long way and were very tired. We will write a custom essay sample on A Brief Encounter or any similar topic only for you Order Now It was late in the evening. They stopped off at a small cafà ¯Ã‚ ¿Ã‚ ½ where they ordered some water and some crisps each. They paid and walked the final few metres until they arrived at the small and derelict station. There, they were stopped by a small group of soldiers, wearing their green, olive-coloured suits. They asked the men for their papers. The men handed their tatty papers over very reluctantly. They checked the papers and then told the exhausted men that they were not allowed to cross and that they had to see the general of the area. The tired men slowly walked the few steps across the battered platform, accompanied by the tired soldiers. On the other side of road, there was a small, brick-walled hut. They walked slowly up to it. Inside the general was reading the local newspaper, slouched back in his leather chair. ‘Ah, hello,’ he said calmly. They did not respond but looked around the little building. On the wall, there were lots of photographs of the squadrons in which he must have trained as a pilot. ‘You know that there are a group of fugitives from a German concentration camp, where are you from?’ he said. ‘We come from France. We are going to Zurich to greet our friends from school,’ Francois said. ‘You are the fugitives, aren’t you?’ he said, ‘you have caused us enough trouble.’ ‘We are not the†¦Ã¢â‚¬â„¢ ‘Yes you are,’ he said interrupting, ‘we have been told by General Heimlich back in Munich. Remember him? He has sent us a telegram of what you look like and your names.’ They stood still, looking at the photos. The sun was dying down as the evening started to approach. ‘We are not the fugitives, we are going to Zurich to see our friends,’ Francois said very persuasively. The general was not to be moved. He stayed there, smoking his pipe casually. ‘You are; because I know what you look like, so there is no point in trying to plead your case; and even if you are going to Zurich, you do not have the right papers to do so,’ he replied. ‘That is absurd!’ Raphael said. He stamped his foot on the ground loudly. ‘What is happening to us, then?’ said Francois. ‘No, don’t say that; I want a reason why we are being refused entry. Go on then, why?’ said Raphael. ‘The general from the camp in Munich has told others, and me, that three men of French origin have escaped. They match your figures and so I have to enquire as to who they are. He did not say any names so I will phone him now. If you could wait for a second or two,’ he replied. He picked up the phone from the other side of his wooden desk. He dialled the number carefully and slowly. He then listened in. ‘Ah, hello, is that General Heimlich?’ he enquired. ‘Yes,’ was the reply from the other end. ‘Hello, this is General Fuser, here in Konstanz,’ he replied. ‘I have three young men here, who say that they are French. They say that they are visiting some friends in Zurich. What are their names? ‘Francois, Raphael and Danni. They must be returned to Munich,’ he replied. ‘Ok, thanks, bye,’ he responded. He put the phone down onto the desk quietly. ‘Ok then,’ he said calmly. ‘General Heimlich has ordered that you be returned to Munich at once. You will get the next train, which leaves in ten minutes.’ ‘What!’ said Raphael. He started to shout at the general. He was restrained with difficulty by two of the soldiers and they were led of the building to the other side of the destroyed station. They picked up their bags and headed for the furthest platform. They were accompanied by the same soldiers. The train rolled into the station slowly. A pile of travellers got off it and dispersed into different parts of the station. The distraught men then got onto the train and it quickly left. The hills of the village quickly disappeared as the train gradually got further away from the ruined station. ‘How long will the journey be?’ Danni asked Francois. ‘Oh, only an hour. We will be there by seven,’ he replied. By now, the sun had died and it was beginning to get dark. The station was approaching and there were lots of people waiting patiently on the station platform. Also, there were a group of soldiers with General Heimlich. They were escorted of the train by the soldiers and taken to General Heimlich. The men were led to a car and then driven a few minutes to the familiar site of the Munich Concentration camp. When they arrived, there were about two hundred men, lined up against the fence, watching them arrive. All of the men quickly walked into the general’s office. He was furious. ‘Right then, you know why you are here. Why did you try to escape? We monitor all of the paperwork very closely. You will not escape again, though I am sure you will try again.’ ‘You will face a bad punishment,’ he said to them. ‘I think that two weeks isolation will do you a bit of good. If you do it again and then get caught, you will be in front of a firing squad.’ They looked around the room with a sense of concern. It was cold and windy outside and the only light was from a car over the hills in the distance. ‘Do you hear me,’ he shouted to them. ‘Yes,’ they said timidly. ‘You will be monitored very closely by the soldiers, and I will see you every two days. Also, there will be cabin checks every week,’ he said very angrily. ‘You have caused me enough trouble, and you will be punished.’ ‘Understand?’ ‘Yes,’ they replied quietly. The fugitives walked out of the room escorted by soldiers. When they neared the entrance, there was a huge cheer for them. The distraught men walked into the compound, surrounded by captives, congratulating them on what they had done. General Heimlich stood outside his office, pondering what to do with them next. How to cite A Brief Encounter, Papers

The Positive and Negative Effects of Music on the Internet free essay sample

The Positive and Negative Effects of Music on the Internet Technology has taken over every aspect of everyday life. Its hard to Image life without using some form of technology. The most dominating form of technology has to be the internet. The internet gives users access to new and improved ideas from around the world such as news, gadgets, and music. Music thrives on the internet and its impact can be seen as either a good thing or a bad thing.The old formula f the music Industry was as followed: 1. An artist creates a demo tape 2. Gets It In the hands off big record label 3. They like it 4. Sign the artist and start backing up that artist That formula would change forever when music became available on the internet. The middle man was cut out and the artist would have creativity over themselves. Origins of that self reliance dates back to 1998 when Chuck D of Public Enemy released a song on his own website without consent from his label Deaf Jam. We will write a custom essay sample on The Positive and Negative Effects of Music on the Internet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page That bold move changed the music industry and redefined the relationship between the Caucasian and his label (Studio). From then on, new and old artist had a choice of moving ahead with the standard big label formula or move alone by themselves. The independent route went viral and artist started Jumping on that bandwagon, benefiting more from that then they ever would have with a label. This new music industry shows a lot of positive progress being made on the artist and labels part. The biggest achievement the Internet has given to the Industry Is access to a wider fan base.When music is available on the internet, fans can access more music from heir favorite artist that theyve never heard before. With that method, word of mouth starts and it creates a bigger fan base and more attention for the artist. Artists arent the only ones benefiting from the internet. Record labels can benefit from the use of the Internet. If an artist has an Internet buzz leading to an albums release, they will see a bigger Increase In sales. That success can provide the record labels with more profit and a better understanding of the new music industry. Not only major labels but independent labels benefit from the internet as well. Artists on the independent labels dont have as much exposure as major artists (radio play, TV spots, etc) but their internet presence can be just as important. Since independent labels dont have as much money as the majors, they dont stand to lose that much with free music being offered on the Internet. According to the ARIA 85% of artists are actually In money major labels put behind their artist. With an independent artists music as available on the internet, the only advantage is exposure for them and the label as Nell.Since the money is out of pocket, independent labels dont stand to lose that much. The internet is a stepping stone for opportunity, but this new wave can backfire and bring negative effects to everyone available. The internet serves as a musicians utopia on the surface, but the business side can suffer due to one big problem: piracy. Its the biggest downside to the internet as the industry loses about $4. 2 billion to piracy worldwide (Cons). From buyers to labels to artists, piracy effects each of these people in a negative way.Consumers find that CDC become more expensive due to the lack of sales. That drives more buyers to be a part of the millions involved in illegal downloading. Record labels lose as more money in being generated out and not enough is being brought back in. According to the ARIA, eighty-five percent of recordings released dont generate enough revenue to cover their costs (Cons). With piracy alive and well, labels cant afford to fund the shipping of CDC, promotion, and more importantly the artists themselves.

To Be Or Not To Be Essays (1160 words) - Characters In Hamlet

To Be Or Not To Be " To be, or not to be ... " Prince Hamlet, Hamlet, III, i, 105 The most notable line by Hamlet in William Shakespeare's play Hamlet is " To be, or not to be, that is the question." Hamlet's statement defines the central theme of the play and provides the reader with insight into Hamlet's psychological dilemma. His self-inquiry is a projection of what will occur in the play. Again and again, Shakespeare brings us back to Hamlet's plight: can he act or is he paralyzed by cowardice? Throughout the play Hamlet is unable to come to a concrete resolution of avenging his father's death, whether to kill Claudius, and reconciling himself to his mother marrying his uncle. Hamlet's indecisive personality determines how he deals with these issues. At the very outset of the play, Barnardo sets the stage by posing the question "Who's there?" (I,i,3) Little does the reader know at this time that this question will be repeatedly asked in different forms throughout the play. Who is Hamlet? And does Hamlet really know who he is himself? Will the "real" Hamlet step forward and be a decisive and righteous avenger of his father's death or will he be a timid and irresolute fumbler unable to make up his mind about matters of life and death? Before Hamlet poses the identity-defining "To be or not to be" question, the ghost of his late father confronts him (III,i,105). His father's spirit informs Hamlet that: "The serpent that did sting thy father's life/Now wears his crown" (I, v, 35-39). Hamlet is now cognizant that his father's life was not taken by a wild beast, but by his own brother Claudius. . The strange appearance of his father's ghost should have been enough to motivate Hamlet to action. But Hamlet's indecisive nature causes him to hesitate and satisfy himself through investigation that Claudius was his father's murderer and usurper of his mother. If Hamlet had acted impulsively (as many would have done), Shakespeare would have deprived us of a psychological tragedy. But Hamlet's wrestling of his conscience provides the vehicle for establishing Claudius's guilt and allows Hamlet to resolve his internal struggles. Hamlet is so indecisive that he is not certain how to go about avenging his father's death. Hamlet must resolve this divided intentions regarding his father, uncle and mother and his intense emotional turmoil before he is able to act to avenge his father's death. One can see how incredibly weakly Hamlet behaves by measuring the time before Hamlet can establish even a plan of action. Hamlet is faithful I his pledge to his father, yet he procrastinates until, by chance a group of players come to Elsinore. Upon arrival Hamlet excitedly greets them, "Gentlemen, you are welcome to Elsinore" (II, ii, 384). Continuing to wait for the "perfect" situation confirming Claudius' guilt is another instance illustrating Hamlet's psychological timidity. Hamlet may be anticipating a moment of truth that will never happen. Although Hamlet's plan of re-enacting the death of his father is a good idea, the promise of revenge took place long after Hamlet swore his revenge against Claudius in act one. Hamlet is afraid to take his own initiative and can only act when a convenient situation is ready-made. He cannot act on his own convictions or make the decision to act or not to act on his own. As a weak personality with strong intentions, he can only act when all the circumstances are in his favor. At the core, Hamlet is indecisive and a coward unable to act in critical situations. Hamlet is presented with the opportunity to kill Claudius in the chapel, but instead decides to wait for a better time to avenge his father's death. As Hamlet dangles the sword over Claudius he muses to himself, "And am I then revenged/ To take him in the purging of his should, / When he is fit and seasoned for his passage? / No" (III, iii, 74-96). But delay and procrastination do not work to his advantage. Although Hamlet has the intention of killing Claudius at this moment, he hesitates again and gives a lengthy speech to himself. This self-analysis is inadequate. All Hamlet can do is analyze his predicament. AS much as he strongly believes that his father's death must be redressed, he cannot take definite response. If he truly had the desire and will to accomplish his objective, he would have used the opportunity to achieve this specific task. Hamlet does not create a situation in which

Environmental Scanning Report essays

Environmental Scanning Report essays Internet-connected computers are at risk. And it's clear that anyone who does business on the Net is vulnerable. Corrections, defenses or patches exist for most flaws, but when they're not installed, the systems are vulnerable and attacks succeed. As it is stated on Computer World magazine, as the systems are getting more complicated the vulnerability of the systems are increasing. A key element that's missing in Internet security is a set of practical, widely accepted and nonproprietary operating standards specifying in detail how systems should be configured and operated. Without widely accepted standards, organizations will continue to install computers blindly, hoping they'll be protected by obscurity or luck. If the global economy weren't dependent on the Internet, such wishful thinking might be acceptable. But today, every unprotected system connected to a high-speed communications line is a loaded weapon that attackers can use against e-commerce leaders, communications and power companies, and national governments. Of even greater risk for e-commerce is a business partner that doesn't protect its systems, thus putting every other electronic partner at risk. It isn't surprising, then, that Visa, the firm that stepped forward to begin solving the problem, is connected to a very large number of other companies. Visa processes $1.7 trillion in transactions every year, or more than $4 billion every day. To do that efficiently, Visa electronically partners with 21,000 merchants that carry its logo. In late July, Visa issued a new set of 10 requirements that each merchant partner must meet if it wants to keep the logo. They range from having specific firewall settings to changing default passwords, and they cover patches, encryption, antivirus software and more. What makes Visa's "Ten Commandments" so valuable is that they're practical. Most organizations that understand security already comply with them. Visa's great contri...

The Differences Between Rack and Wrack

The Differences Between Rack and Wrack As Jeremy Butterfield points out: The relationship between the forms rack and wrack is complicated, and the spellings are sometimes interchangeable (Oxford A-Z of English Usage, 2013). Definitions Rack and Wrack as VerbsAs a verb, rack means to torture or cause great suffering, or to place (something) in or on a rack. The verb wrack  means to wreck or cause the ruin of something. Rack  and  Wrack  as NounsAs a  noun,  rack means a frame, a shelf, an instrument of torture, or a state of intense anguish. The noun wrack means destruction or wreckage. Idiomatically, we may rack the billiard balls, rack up points, and roast a rack of lamb. But when it comes to nerve-(w)racking experiences or (w)racking our brains, most writers, dictionaries, and usage guides admit to being (w)racked with uncertainty. See the (sometimes contradictory) usage notes below. Examples One  bicycle, rusted as if  it had been there for years, leaned in the rack, its fenders supporting crescents of white. (John Updike, Flight.  The Early Stories: 1953-1975. Knopf,  2003)To delight in seeing men stabbed, poisoned, racked, or impaled is certainly the sign of a cruel temper. (Joseph Addison, The Spectator, April 20, 1711)I have sometimes been wildly, despairingly, acutely miserable, racked with sorrow, but through it all, I still know quite certainly that just to be alive is a grand thing. (Agatha Christie, An Autobiography, 1977)Penny was wracked with sorrow for his friends. His face was strained. (Marjorie Kinnan Rawlings, The Yearling, 1938)There is a half-filled baby bottle on the cupboard shelf. She picks it up. The babys cry is becoming nerve-wracking. (Paddy Chayefsky, The Goddess, 1958)But having to be present for merchandise deliveries that Eunice ordered online or on the phone was nerve-racking. (Joseph Wambaugh, Hollywood Moon, 2009)Lud had been going to wrack and ruin for centuries. (Stephen King, Wizard, and Glass, 1997) Usage Notes and Idiom Alerts Rack and wrack are confused so frequently that most dictionaries now list both spellings for the verb meaning torment and the noun meaning destruction. (Margery Fee and Janice McAlpine, Guide to Canadian English Usage, 2nd ed. Oxford University Press, 2007) Idioms and Variant Spellings In some senses, the verbs rack and wrack are synonymous, and the two words, each as either noun or verb, are nearly interchangeable at some points. The usage problems arise over which spelling to use where there seems to be a possible or a clear overlap in meaning. Most Edited English will prefer to rack your brain, wrack and ruin, storm-wracked, and pain-wracked, but other Standard written evidence, including some Edited English, will use the variant spelling for each. (Kenneth G. Wilson, The Columbia Guide to Standard American English. Columbia University Press, 1993) (W)rack and Ruin The expression (w)rack and ruin preserves the original sense of destruction. (These days rack, and ruin is the more common spelling in both British and American English, by the evidence of the BNC and CCAE.)...As often, figurative uses of rack and wrack have enlarged their domains and made the spelling interchangeable wherever the sense of severe stress and destruction apply. Wrack seems to be gaining ground there, although still less common than rack in collocations such as nerve-racking and racking ones brains. (Pam Peters, The Cambridge Guide to English Usage. Cambridge University Press, 2004) Nerve-Racking Wrack is commonly used as a verb synonymous with the figurative senses of rack...Probably the most sensible attitude would be to ignore the etymologies of rack and wrack (which, of course, is exactly what most people do) and regard them simply as spelling variants of one word. If you choose to toe the line drawn by the commentators, however, you will want to write nerve-racking, rack ones brains, storm-wracked, and for good measure wrack and ruin. Then you will have nothing to worry about being criticized for- except, of course, for using too many clichà ©s. (Merriam-Websters Dictionary of English Usage, Merriam-Webster, 1994) Rack em Up The New York Times Manual of Style and Usage has a great idea here: Never use wrack, because it confuses people. Instead, when wrack means wreck, just use wreck. (But when you mean inflict damage, spell it wreak. You wreak havoc on; you never wreck havoc because havoc is unwreckable.)O.K., keynoters, lets rack em up: Its traditional to rack up your opponent with a good tongue-lashing for having led the country to wrack and ruin, and after you rack up a victory, you can wreak patronage vengeance from high atop your city on a hill. (William Safire, Quoth the Maven: More on Language from William Safire. Random House, 1993) Wracked With Doubt The noun rack applies to various types of framework; the verb rack means to arrange on a rack, to torture, trouble, or torment: He was placed on the rack. She racked her brain....The noun wrack  means ruin or destruction, as in wrack and ruin and wracked with pain. Also nerve-wracking....The verb wrack has substantially the same meaning as the verb rack, the latter being preferred. (The Associated Press Stylebook and Briefing on Media Law 2011. Associated Press, 2015) Practice He placed his trunk in the luggage _____ and took a seat by the window.The bridge had fallen into _____ and ruin. Answers to Practice Exercises Answers to Practice Exercises: Rack and Wrack He placed his trunk in the luggage rack and took a seat by the window.The bridge had fallen into (w)rack and ruin.

FBI case study Essay Example | Topics and Well Written Essays - 500 words

FBI case study - Essay Example FBI only hires the crà ¨me of people who are perfectly capable in all aspects for the job. But for some people, this process might be too rigorous and tough to worth trying for. Another disadvantage is that it does not test the social behaviour of a candidate. For a job that appeals rewarding to me, I will try my utmost to get it irrespective of how long and rigorous the screening process is. FBI agent is a job that some people are highly passionate about. No doubt the long and screening process turn some people off, but if someone is passionate about the job, I believe for that person it will be a positive challenge to pass through all the hurdles and become an FBI special agent. I am a person whose need for achievement is very high. Therefore, passing the process and getting into FBI will help me attain that sense of achievement. FBI can do various things to make people accept the job offers. First of all they should increase salaries, give fringe benefits; give security to the FBI agents’ families. Apart from that, FBI should do good employer branding to attract excellent candidates. When an organization promotes itself for getting employees, and communicates how noble the work is, people naturally get attracted towards the job

Human Resource of Google Inc Research Paper Example | Topics and Well Written Essays - 2000 words

Human Resource of Google Inc - Research Paper Example Google Inc. is a technology company focused on improving the way people connect with information. Google Inc. was founded in 1998 by two students from Stanford University, Larry Page, and Sergey Brin. They turned Google Inc. into a global technology leader, overruling its international competitors in providing search engines like Yahoo, Gmail, Baidu, and Microsoft. The Organization mission is, â€Å"To organize the world`s information and make it universally accessible and useful†. Several goals have been setup to help in the company`s growth; the company plans to advance infrastructure so as to make their engineers more productive, to be the best search company in the world, to make sure that their tools are running everywhere and to focus on innovation. The company`s culture is entirely made by the people in it. They focus on hiring smart, determined people with experience. However, googlers share acceptable goals and mission for the organization and speak multiple languages, this reflects the kind of audience they serve. The organization strives to maintain an open-culture, but there are establishments associated with this culture, in which everyone is a contributor and there is freedom of opinion, and idea sharing. Researchers have the liberty to directly ask the founders, Larry &Sergey, questions about any company issues. The offices are setup to encourage interaction among the googlers and others. Google`s plan for the environment is to invest in a clean energy corporation, which uses kites to trap wind power., and they plan to invest largely on renewable sources that generate more electricity. Google Inc. operates enormous data centers around the world that uses a great deal of power, their primary concern is to search data fast, which means a lot of energy burns. Google infrastructure sends data from data that answers fast, nevertheless the system minimizes delays that raise energy consumption. If a Google employee dies his/her spouse gets half of his/her salaries for the next 10 years, new policies have been introduced to cater for widowers of Google employees. No administration is required to receive this benefit, and everyone is eligible to receive these benefits, regardless of how long they have worked in Google. Other than the half salary, the spouse receives stock benefits and the children receive $1,000 per month until they turn 19(Love, Business Insider, 2012). These benefits also apply to same sex couples. These benefits show that the Human Resource is concerned, not only about its employee, but also about the employees’ family. Expectant mothers and husbands also have benefits like: 18weeks maternity leave and 6 weeks paternity

Owner vs. Steward Essay Example for Free

Owner vs. Steward Essay Owner vs. Steward BY vflnel 23 Owner vs. Stewart Owner vs. Steward in the Kingdom Being the owner means that it belongs to you. Its yours. You have all rights to it. There are no limitations on what you decide to do or not to do with it. You are in full control of your possessions, regardless of how much you have. You are faithful to what is yours. You rule over it. It is your Lord. And nothing or no-one can take it from you. A owner knows all commands all and administers all. A owner makes all the decision on your life, your finances, your well being, your past. Present and your future. Now being a steward you have to understand that you are Just a manager of the affairs of the master, with the best interest of the master in mind, the steward knows that the master will return and settle all accounts for which they are responsible. A steward doesnt own anything. For every beast of the field is mine. And the cattle on a thousand hills. ow all the birds of the mountains, and the wild beast of the fields are Mine. If I were hungry, I would not tell you: For the world is Mine, and all its fullness. -Psalms 50: 10-12. 1f you take away the servant/master relationship from the idea of stewardship then you take away obedience and put sovereignty in the hands of the steward. As a steward you dont have a say so over things that dont belong to you. Being good steward is impossible to do unless you have the proper perspective about the things in your life. Being a steward you have to be careful about your desires to be rich! Even money doesnt belong to you. Therefore in order to be a good steward you must never view money as a end in itself, but merely as a resource used to accomplish goal and obligation as outlined by God. A good steward has its rewards. God promises that if we are faithful stewards over what we have, God will reward us to be stewards over more things. (Matthew 25:23). So understanding the two we can go on to prosper in the Kingdom.

West Side Story Essays -- English Literature

West Side Story 1. Point out how the general setting of the play is established. Give at least two examples. The play West Side Story takes place in a suburb on the West Side of New York City. We can conclude that we are talking about a socially disadvantaged suburb as the surrounding area is described with high brick walls, not very attractive and by the presence of the two gangs – the Jets and the Sharks. We are also able to say in which time period the actions take place. As an indicator we are using the dance at the gym in Act I,Scene 4, where Tony and Maria first meet. At this dance everyone is dancing the jitterbug just as the jive. Both were popular during the 1940`s and 1950`s. We should also mention that it is summer. Otherwise typical autumn or winter weather would have been mentioned and/or the gangs possibly would not set the rumble outside. ( 139 ) 2. Outline the typical features of the society depicted. First we meet the Jets. They are a group of polish ancestry, all born in America therefore representing the american part. The group itself represents some kind of close belonging-together in which no outsider is allowed to enter. Even for Anybodys, who desperately wants to be accepted within the group, the access is somehow denied. This also shows some sort of hierarchy the Jets follow. Despite the hierarchy the members of the Jets behave more or less the same. They see the memebers as superior individuals especially when comparing with the Sharks or their own family. For example do they express themselves on their parents: â€Å"our mothers all are junkies, our fathers all are drunks† ( Act II, Scene 2). No matter what when it comes to the â€Å"spics† they feel the membership to ... ...e and harmony without being threatened should not be left out from this list. Tony and Maria are obviously not able to do so. Also when Anita enters the shop to leave a message for Tony is she treated with disrespect. This, as well as blaming Maria for not sticking â€Å"with her own kind† might lead to her telling a lie. One aspect going along with the preceding statements, being of great importance especially in this play, is the equality of all people living in the United States. In no part of the play do the different cultural groups seem to be equal unless in the end when Tony is killed. Only because of her hate does Maria give the impression of everyone in the scene being equal. In all other scenes everyone is treated according to their descent. The Jets are treated differently by the police and – as we are told within the society - as the Sharks are. West Side Story Essays -- English Literature West Side Story 1. Point out how the general setting of the play is established. Give at least two examples. The play West Side Story takes place in a suburb on the West Side of New York City. We can conclude that we are talking about a socially disadvantaged suburb as the surrounding area is described with high brick walls, not very attractive and by the presence of the two gangs – the Jets and the Sharks. We are also able to say in which time period the actions take place. As an indicator we are using the dance at the gym in Act I,Scene 4, where Tony and Maria first meet. At this dance everyone is dancing the jitterbug just as the jive. Both were popular during the 1940`s and 1950`s. We should also mention that it is summer. Otherwise typical autumn or winter weather would have been mentioned and/or the gangs possibly would not set the rumble outside. ( 139 ) 2. Outline the typical features of the society depicted. First we meet the Jets. They are a group of polish ancestry, all born in America therefore representing the american part. The group itself represents some kind of close belonging-together in which no outsider is allowed to enter. Even for Anybodys, who desperately wants to be accepted within the group, the access is somehow denied. This also shows some sort of hierarchy the Jets follow. Despite the hierarchy the members of the Jets behave more or less the same. They see the memebers as superior individuals especially when comparing with the Sharks or their own family. For example do they express themselves on their parents: â€Å"our mothers all are junkies, our fathers all are drunks† ( Act II, Scene 2). No matter what when it comes to the â€Å"spics† they feel the membership to ... ...e and harmony without being threatened should not be left out from this list. Tony and Maria are obviously not able to do so. Also when Anita enters the shop to leave a message for Tony is she treated with disrespect. This, as well as blaming Maria for not sticking â€Å"with her own kind† might lead to her telling a lie. One aspect going along with the preceding statements, being of great importance especially in this play, is the equality of all people living in the United States. In no part of the play do the different cultural groups seem to be equal unless in the end when Tony is killed. Only because of her hate does Maria give the impression of everyone in the scene being equal. In all other scenes everyone is treated according to their descent. The Jets are treated differently by the police and – as we are told within the society - as the Sharks are.

Occupational, safety, and security at work place

This boils to the fact that a rocker will perform his duties to the fullest only when he Is sure that even when an accident occurs he will be taken good care of. â€Å"One of the most important things that an employer should provide to his employees Is safety even at a low risk site† says Pushup Vela the human resource assistant at Prime Aluminum Ltd.Brief History of Safety and security is that one of the effects of the Europeans coming course of time it was discovered that it was absolutely necessary to safeguard the interest of both the employer and the employee, hence the introduction of the arioso means of regulating employer-employee relationship.Initially, it was thought that the employees were being made objects of servitude but in the long run it became apparent that this sort of relationship requires the incorporation of rules to avoid either party being cheated out rightly. Labor law which was fashioned to ameliorate the prevalent crisis engulfing the industry in Eng land at a time was adopted in Nigeria as a direct consequence of colonialism by the United Kingdom. 1. Purpose of the Study The purpose of this study is to seek and to find out whether there are challenges inherent in this area that a human resource manager faces in his day to day routine duties within the organization thereby suggesting possible solutions that sought to overcome some of the challenges and well as providing some recommendations for the organization and to discuss and understand how Prime Aluminum Ltd deals with their occupational safety, health and security policy and what process it uses to achieve the broad objective of getting the relationship between employee and the employer and based on Prime aluminum Ltd. . 3 Scope of the Study By working on the term paper, Vive been able to understand how the policy has been incorporated in the institution, the challenges faced in the human resource department in implementation of such a policy, the presentation of some of t he solutions as well as some of the recommendations Vive been able to come up in the course of my research. When I carried out this research, I experienced some scopes in the area of this report.Bearing in mind the acquaintance and time of the paper has been wide- ranging specifically within the revision challenges inherent in the area of occupational health, safety and security suggesting the possible solutions as this rear basically deals with the top management level and low management. Being a student of Human Resource Management class, I got a chance to work with the Assistant Head of Human Resource, Mrs†¦Pushup Villain, where I got a chance and experience to engage on a one on one interview where she took me through the occupational health, safety and security policy and processes and how it makes sure they achieve their goals in the organization. 2. 0 Focus on Organization 2. 1 About Prime Aluminum Ltd Prime Aluminum Ltd has over 40 years of experience in their team of s pecialists;Prime Aluminum Casements Limited (PACE) has built a reputation of providing high quality solutions for aluminum windows, doors, structural glazing, curtain walling, ceilings, partitioning, claddings, office fit-outs and external fade related requirements across all building sectors. It is located on Mambas road as well as Lemur road. Prime prides itself in accomplishments and finding high quality solutions for all aluminum windows, doors, structural glazing, curtain walling, requirements for clients in an equitable, environmentally friendly, socially responsible and economical manner.Improve working conditions that are necessary to ensure higher labor productivity, better quality work, healthier labor relations and compliance with quality standards. Health and safety in the workplace is no more a new thing or issue in organizations but it is still handled as a new topic in, Prime Aluminum of today all because of the way it is being practiced. However, there appears to be some gradual improvement in awareness and practice. This part of this research work is meant to examine and describe the law as it relates to health and safety at work 3. FindingsResearch Questions Analysis This part of the study presents the response of the HER of Prime aluminum on safety health and security policies distributed questionnaires and as obtained from the interview How do Security policy, health and safety help with strategic decision making? Pushup: Strategic decision making is all about risk management. Getting the right information on Security policy, health and safety improves the chances of success, and helps to prevent accidents – which every business needs to do because accidents are so costly, in all sorts of ways that many organizations do not realize before one occurs including Prime . He goal of the company is to focus on health of all the employees so as to get employers who are fit to do the Job. For example we had an employee who was injured where he was working in the site. He was a very potential employer but due to less safety we lost him. Thus we are now struggling to get one who did such a great Job which is costing us a lot. What is the perception of the employees on health and safety issues and policies? Pushup: This part of this research work is meant to examine and describe the law as it relates to health and safety at work.By law, employers have to protect employees' health, safety and welfare at work. They have to make sure the workplace is safe and without risk to health. As part of this duty, employers must: 1. Keep dust, fumes and noise under control 2. Make sure that plant and machinery are safe and regularly maintained, and that the systems used in the workplace are safe 3. Provide protective clothing where necessary 4. Report certain diseases and injuries to the relevant authority 5.Provide adequate first aid equipment and facilities At sites where heavy machinery are being used; it is certain that the level is higher cause of the mechanical movement of parts of such machinery and therefore for the employee that will be monitoring or operating such machinery will be exposed to accidents. In a case like this, it should be known that the level of safety that will be provided will be much more than that of a site where ordinary hand tools are been used.Based on the above, we now understand that the level of Safety and Health protection will be higher nowadays because of the rapid mechanization of the manufacturing industry and the accidents that may occur will definitely be more fatal elicits. Do health and safety career problems actually reach the top and directors? Pushup: Health and safety is one crucial element of the mix of skills, along with finance, marketing and human resources, for example. It is becoming increasingly important because this could cost the firm a lot. UT in most cases the top directors are hard to reach because they are normally out of own doing business and it get s difficult for the HER to focus both on the workers at the sites and at the office. But these problems are normally taken care of at the end of the day. Could you give some examples of the biggest safety risks being faced by leaders? Pushup: employees undoubtedly face their biggest risks while driving for work. There is a very personal effect on individual directors – a director can set an appropriate example – or an inappropriate one.For example, if they speed to reach yet another meeting, or if they work long hours and drive a long way home after exhausting meetings. Directors have the legal responsibility if things go wrong and police will prosecute if, for example, a driver falls asleep at the wheel because of an over-long working day. What can they do about it other than set an example? Pushup: One of Prime aluminum's key issues is the management of occupational road risk – driving for work – which is why we offer a full range of solutions which can be targeted at those deemed to be the highest risk.These range from consultancy to driver training, and also computer-based driver risk assessments, which can be the cheapest, but most effective, way to start. What comes after that? Pushup Consider again the director who is a keen motorcyclist – if he or she suffers an accident it could bring the business to its knees! From Prime aluminum's work with its key major award winners we know that one in five accidents occurs in the home or while at leisure, so if we can reduce those, then the negative cost that accidents cause the workplace can be greatly reduced as well. What sort of training is available to directors?Pushup: Because directors have limited time available they will often not be able to go on pre-scheduled safety training courses. Prime aluminum addresses this through two routes: Conferences, where directors can network and key new developments can be highlighted by top speakers such as leading personal injury arre sters and FETES 100 leading company case studies given by their chief executives Tailored consultancy and in-company safety training means that companies can have a day or two of intensive focus on health and safety which is exactly right for their business.All of these options make directors aware of their legal duties and responsibilities, as well as the savings they could make if safety is properly managed, and the positive benefits of doing it properly. 4. 0 Challenges and solutions at Prime Aluminum Ltd security of his employees. Health and safety form an integral part of work environment. A work environment should enhance the well -being of employees and thus should be accident free.The terms health, safety and security are closely related to each other. Health is the general state of well-being. It not only includes physical well-being, but also emotional and mental well-being. Safety refers to the act of protecting the physical well-being of an employee. It will include the risk of accidents caused due to machinery, fire or diseases. Security refers to protecting facilities and equipments from unauthorized access and protecting employees while they are on work.According to Folia, & et al (1993), asserted that a proper understanding of the various work situations in manufacturing, textile, mining, construction and other labor intensive industries reveal that workers are exposed to hazards. These include: physical contact with poisons, dust inhalation, exposure to organic and inorganic chemicals, extreme temperatures of hot or cold, accidents, injuries, falls, burns and scalds, other dangers and sudden death. However, the health and safety of the workers have been recognized as a fundamental human right.The need to foster a safe work environment, protect co-workers, family members, employers, customers, suppliers, nearby communities and other members f the public impacted by the workplace environment is the primary goal of all Occupational Health and Saf ety(OH)practice An integrated occupational health and safety policy is essential for developing a stable and productive work environment. The government has in recent time enacted laws regulating the labor market and it has also been revised to promote healthier labor relations, appropriate working conditions, equity in the workplace and improved skills.Improved working conditions are necessary to ensure higher labor productivity, better quality work, healthier Barbour relations and compliance with quality standards. The economic gains associated with occupational health and safety policy improvements include: a. Increased productivity and worker morale; b. Reduction of working time lost due to injury and disease; c. Reduced equipment down-time, reduced damages to materials and machinery, and savings in the costs of recruiting and training replacement employees; d. Reduction in transaction costs such as insurance costs and legal fees.Adequate occupational health and safety policy an d standards are required for a nation's continued integration into the world economy. International investors who subscribe to world- class occupational health and safety standards are reluctant to invest in markets in which local firms are able to compete unfairly through reduced occupational health and safety standards. Increasingly, African exporters particularly those who export to developed economies are being required to comply with international quality management standards.These standards require world-class performance in areas such as occupational health and safety policy, environmental protection and product safety A health and safety management system involves the introduction of processes designed to decrease the incidence of injury and illness in the employer's operation (Alberta, 2006). The successful implementation of this resources, and a high level of employee participation. The components of effective health and safety management system are briefly explained below : a.Management leadership and organizational commitment. For this system to be effective, management must show leadership and commitment to the program. To achieve this, management should put the organization's expectation around health and safety into writing by developing a health and safety policy. Employees who forms part of the health and safety committee, should be involved in writing the policy, and to be signed by senior operating officer, to indicate the commitment of management. B.

Big Sky Resort Project

Big RESORT PROPERTY Ownership Big sky resort is currently owned and operated by Boyne Resorts Company, but its background is a bit more interesting than that. In 1970, after his retirement and return to his home state on Montana, NBC newscaster Chet Huntley began building the resort. In December of 1973 the resort opened for the first time. Unfortunately Mr. Huntley was not able to enjoy his resort very long as he died a few short months later on March 20th, 1974 at the age of 62.In 1976, Boyne Resorts purchased the property and has managed it since then. Boyne Resort Company (BRC) owns and operates 11 resorts in the continental United States, with the highest number of resorts, 3, in the state of Michigan and one resort in British Columbia, Canada. They are self reportedly the third largest resort network in America and boast some of the â€Å"best  snow sports destinations, championship golf courses, luxurious spas and a full menu of active lifestyle amenities. The company has b een family owned and operated since it was started by Everett Kircher in 1947, employees of 7,000 people and has a goal to become the â€Å"best four-season resort company in the world by 2015,† a goal they believe they are well on the way towards. They are also partners with the Cool Earth program to help protect the world’s rainforests. Types of Lodging Big sky offers three different property types: hotels & condo hotels, cabins & homes, and condominiums with a stunning 11 out of 14 lodging buildings, equating to over 800 rooms, allowing access for ski in/ski out lodging right on the slope side.Big Sky’s White Water inn is a former Comfort Inn sitting a little further away from the slopes, about 10 miles off property, on highway 191 that Big Sky purchased and converted into their own. This hotel boasts it’s own Spa and indoor water slide. It is also located only 47 miles from the west entrance to Wyoming’s Yellow stone national park, the closest of Big Sky’s properties to Yellowstone. The Huntley Lodge is the original hotel on Big Sky’s property envisioned and named after, you guessed it, Chet Huntley.Although it’s a simple room with only two beds, a desk, bathroom and a wet bar, it is as Huntley imagined it, a slope side hotel. It also houses a spa, Chet’s bar and grill restaurant, shops, ski storage, and the Huntley dining room which is the dining room where any guests to Big Sky go for the complimentary breakfast buffet daily. Prices / packages As you may expect from a resort that offers 14 different lodging properties, there are many different prices for each hotel. Interestingly enough, however, only one package/special centers on one hotel property. /5 of the packages offered by big sky encompass all hotels, or a selection of multiple in one area. (See appendix). Normal prices on a nightly basis range from as little as $169. 00 for a one bedroom, two queen bed room in the Huntley Lodge to $ 2958. 00 for a four bedroom penthouse at the Summit at Big Sky. Most hotel rates are less than $300. 00 a night for the lower end, one bedroom or studio room. Services During the winter months big sky offers a breakfast buffet to all guests staying in any hotel on the property. Many of the lodging properties have slope-side access for to the mountain.All hotels either have a gym in them or a pool and properties that don’t allow access to adjoining properties that do. There are over 20 ski lifts bringing skiers and riders all the way to the top of lone peak. Big sky offers ski school for children as young as 4 and adults of all ages. Facilities Big sky resort is a mountain based resort and, during the winter, their primary activity is skiing and snowboarding. The mountain offers 15 ski lifts ranger from sitting doubles to a fully enclosed tram that takes you to the top of lone peak.These lifts give skiers and riders access to well over 50 individual trails and three terrain pa rks. In the summer, lifts still operate to bring you to extensive hiking trails. At the base of the mountain lies Mountain Village, the focal point of the resort. The hotel and lodging properties are located either in the village or around it. Mountain village contains Solace Spa & salon. The village center area contains the Yellowstone Conference Center. The conference center is comprised of the Missouri ballroom on the ground floor which can be divided into up to six individual rooms for meetings.On the upper floor there are four stand-alone rooms for meetings or small conferences. In the remainder of the village there are seven other meeting spaces. Snow crest lodge has a ski and snowboard rental shop in the ground floor. Big sky has 21 different dining options on property ranging from burgers and brats to a bar and grill that brew’s its own beer to upscale Italian restaurant priding itself on Tuscan cuisine. Business cycle Big Sky is a mountain based resort that caters gr eatly to the skier and snowboarder crowd as well as snow tubers in the winter, making it it’s ‘on’ season.However, Big Sky doesn’t have an ‘off’ season, just an abbreviated on season. Obviously during the summer months there isn’t much skiing to be had but there are plenty of other activities. An extensive network of hiking trails is the most obvious of the resorts summer activities on property. Among the multitude of other activities that big sky offers are some you might think of immediately, like Zip lining and a scenic lift ride. Others still might take you by surprise such a skeet shooting and a rock wall. They also offer several Paintball courses throughout the mountain.Nearby Lake Levinski and the Gallatin River offer canoeing, paddle boarding, whitewater rafting and kayaking. Furthermore, Big sky advertises itself as being the perfect basecamp from which to visit nearby Wyoming’s Yellowstone National Park, with the west e ntrance to the park being a mere 47 miles away. The combination of Yellowstone national park and the summertime mountain based activities have the potential to attract a plethora of summer guests to Big sky resort. Seasonality Big Sky experiences cold winters with temperatures getting as low as 8 degrees on average but rarely higher than freezing, with a high of 34 degrees on average.Visitors can expect between 3 and 7 inches of snow monthly starting as early as late October in some cases. Summer weather is quite drastically different. Temperatures can rise to the mid 80s on average with lows in the 50’s during the day and colder at night even as low as upper 40’s. The cold and snowy winters will be attractive to skiers and rider’s alike, seeking fresh snow or temperatures sufficient to make artificial snow. The warmer summers will be attractive for visitors looking to partake in outdoor activities or visit Yellowstone.The cool nights could be a welcome refreshe r or an unattractive nuisance depending on how low they get; However, I do not believe cooler nights will have a large impact on guest’s opinions of the resort. MARKETING Target Markets 1. Experienced skiers and riders is who big sky markets to the most. With slogans like â€Å"The BIGGEST skiing in America† and multiple double diamond runs, as well as back country access with no cleaned runs. In all likelihood, this segment does not produce the highest revenue, since they may travel alone or in small groups (2-3), but big sky markets themselves to appeal to those advanced level groups.This segment could be drawn to Big Sky from around the world because of their intricate and advanced slope structure. 2. Big sky’s second largest market segment is medium sized families (3-5 guests) or extended families for a reunion type vacation (7+guests) in the middle or higher class. Families with children aged 4 and older can sign their kids up for mini ski camp. This group will fill a majority of the rooms on property and many of the people in this market segment have taken up skiing or riding in recent years. This market segment might be drawn to Big Sky from around the country.Especially since the airport in the city of Bozeman has flights that come in directly from major metropolitan areas such as New York, Atlanta, Phoenix, and Seattle 25 times daily. During the off peak summer season, this group might make up an even larger majority of Big Sky’s Guests due to 3. Group Travel is another large market at Big Sky. They have rooms available to accommodate large groups. More specifically, groups will be comprised of older teenagers and college students(17-21) and young working professionals(22-30). Having everything you might want to do on a vacation to a mountain based resort, ncluding pools, shopping, of course skiing and riding on property Big sky is trying to get these groups and keep them on property. Not to mention Yellow stone National pa rk being less than an hour away, Big Sky really has everything any member of your group would want to do in the North West. This segment will most likely be drawn from a region. It is not very likely groups New England, for instance, will travel to big sky when there are closer skiing options and if they do their return business is even less likely due to expensive travel costs. 4. Empty nesters (45+) may come to Big Sky to enjoy skiing and summer recreation.This segment can potentially be drawn from an international market. The spa at Big Sky would be icing on the cake for this group. It may offer a relaxing, slower paced day of fun and relaxation. The resort can appeal particularly to those individuals interested in the nation’s first national park, Yellowstone. The offer a cross country ski or snowmobile tours into the park to and from Big Sky. 5. Young couples (24-30) or even couple trips who are two or more years into their working lives and have enough vacation time to come for an extended weekend in the begging or end of the ski season or potentially even during the summer.Even couples where one or both individuals are not experienced skiers or riders, Big Sky’s adult lesson programs can bring them up to speed. Furthermore, these couples who have skied or need refresher courses, or wish to take on more challenging runs can enlist in the advanced programs, like Master the Moguls; a course for skiers â€Å"level 7 and higher’ who want to learn to â€Å"negotiate the bumps with style†. How Big Sky Markets Big Sky markets itself as a year round resort although their primary season is the ski season.Their favorite slogan and possibly even motto is â€Å"The biggest skiing in America. † Much of their marketing uses the word ‘Big’, for example â€Å"BIG Happiness† is sprawled across an advertisement on their website’s home screen with the ‘big’ being shown in their own calligraphy (See appendix). During off season summer month’s Big Sky markets it’s ‘Basecamp’ as â€Å"The perfect headquarters for mountain adventures. † Their brochure for summer activities explains over 10 of the summer attractions they have.Big Sky offers an eighteen hole golf course designed by Arnold Palmer in the 1970’s and updated multiple times. Surprisingly, Big sky does not advertise their golf course almost at all. There is only one, small picture in their brochure of the course and a very limited page online. It’s safe to say golf isn’t a big attraction to Big Sky in the summer and it definitely is â€Å"nice to have’ not â€Å"need to have†. You can tell winter is bigger at Big Sky just from the brochure. The winter activity brochure is twice the size of the summer one and it focuses on the mountain.Although Lone Peak and Flat Iron and Andesite mountains around it host almost all of the summer activities, they are th e primary attraction in the winter. They advertise over 5500 acres of skiable runs, over 4000 vertical feet, 26 lifts, 230 plus trails, ad over 400 inches of snowfall. They market themselves as â€Å"Head and Shoulders above the rest† siting more skiable acres than Vail, Colorado and more Vertical feet than Vail and Squaw Valley, California. The only time Big Sky stops’ talking about their ski slopes is to mention the resorts close proximity to Yellowstone and the trips they run there.Yellowstone is definitely integral in bringing them business, even in the winter and should have more emphasis placed on it, as well as other programs such as the spa. The spa has its own stand-alone brochure but is seldom mentioned elsewhere. RECREATION / ACTIVITIES Activities Spring, Summer, and Fall 1. Zip line 2. High ropes course 3. Downhill mountain biking 4. Skeet shooting 5. Paintball 6. Laser Tag 7. Scenic lift 8. Hiking 9. Climbing wall 10. Giant Swing 11. Bungee trampoline 12. Disc golf 13. Mountain scooter or watercraft rentals 14. Golf 15. Yoga 16. Spa 17.Swimming pools 18. Fly Fishing 19. Whitewater Rafting 20. Horseback riding 21. Rock climbing 22. Wildlife viewing 23. Children’s program including: a. Dodge ball b. Face painting c. Making terracotta pots d. Adventure race e. Nature hikes and crafts f. Supervised disc gold g. Teepee camp out Winter 1. Skiing and Snowboarding 2. Zip line 3. High ropes course 4. Laser Tag 5. Bungee trampoline 6. Climbing Wall 7. Giant Swing 8. Tube Park 9. Snow cat Rides (To yellow stone) 10. Cross country Skiing (Yellowstone) 11. Sleigh Rides 12. Backcountry skiing 13. Yoga 14. Spa 15.Swimming pools 16. Wild life viewing 17. Children’s program including: a. Dodge ball b. Face painting c. Making terracotta pots Activity and Market Segments Experienced skiers will primarily be attracted to Big Sky for their advanced ski runs and slope side lodging. However, many other aspects of the resort will aim attract t his group to Big Sky over other resorts. The close proximity to Yellowstone national park is an out of the ordinary aspect that can entice those skiers and riders who want to visit the park but don’t want to make it the main focus of their trip.This group which obviously likes to ski may want to try a cross country ski trip to the park. The plethora of additional activities, such as zip lining, can encourage these guests to book longer trips and offer breaks in between days of skiing. The back country skiing can bring in travelers from greater distances who want to break away from the rigid ski slopes offered at mountains local to them. Even the options at the spa can bring in these guests that want to have the opportunity to be rejuvenated in a relaxing environment and then get right back on the slopes.During summer months, Experienced skiers wouldn’t be attracted to Big Sky for the ski runs, but they might want to return for other outdoor activities like hiking on th e runs they enjoy to ski. The other outdoor activities such as horseback riding and white water rafting will without a doubt attract this group, assuming that they are avid out door travelers wishing to spend more time in the beautiful wilderness around Big Sky. Middle Class Families might be attracted to the resort for skiing because of the multiple day lift ticket discounts or the wide range of attractive lodging styles, from economical to the lush ad luxurious.Not to mention, when booking through Big Sky’s central reservation system or enrolling a child under ten years old young children (under 10) get to ski for free The Tube Park is also another great aspect for children. The other attractions like zip lining, the giant swing, and bungee trampoline can entice families in both the winter and summer months, as well as the children programs. Furthermore during the summer families may want to go hiking or white water rafting together. A warm Montana day might be the perfect setting for a father and son golf trip, or skeet shooting.Big sky could attract group travelers because of the plethora of activities. It really does have something for everyone in your group. Trips to yellow stone, yoga, rock climbing, and the spa are all enticing to different members of these groups. No single event or attraction can be attributed to this group, however low rates for condo style living at Alpenglow can entice this crowd. Empty Nesters who have reached a later age in life, and accumulated more time off with their companies now have a little extra cash flow since they are no longer supporting children.The slower paced activities at Big Sky, like Golf or the spa can appeal to this group; Even going on a relaxing hike or fly fishing trip. The more adventurous in this group might want to try white water rafting, skiing or cross country skiing to Yellowstone. Of course†¦. there is always just the pool! Although Big Sky doesn’t really â€Å"do weddings†, and the closest thing to anything seeming romantic is a free bottle of champagne when you book two nights it’s apparent that young couples are coming for the romance.Virtually all the activities could appeal to this group, skiing, downhill biking, horseback riding, high ropes, zip line, white water rafting. Why not enjoy all this while your young? RELATION TO TEXT Similarities 1. Big Sky is a type one resort (PG 25). Type one resorts, by definition are international destinations with excellent mountains and wide variety of lodging and real-estate accommodations. With 14 hotels ranging from simple ‘double-double’ hotel rooms to more advanced condominiums, Big Sky lives up to the plethora of lodging options. Lone mountain and lone peak are offer upreme runs with much variety, all the way from a bunny hill with green circle runs to double diamonds near the peak, and even back country skiing. Big Sky definitely meets the criteria for a type one mountain based reso rt. 2. Located just 50 miles south of Bozeman, MT and Bozeman/Big Sky airport there is airline access direct from 13 major cities in the US, including New York, Chicago, Las Vegas, and Portland. The book states that the more attractive the site, the farther people will be willing to travel to ski there (PG 33). The size and scope of Big Sky resort can attract people, not just on a national basis, but also internationally.The resort seeks to target not just local or regional guests, willing to travel up to half a day, but also those seeking to travel farther, and stay longer. 3. Big Sky offers 4,350 vertical feet to ski on Lone Mountain. For an area this size the book recommends one to two thousand vertical feet of lift (PG 42). The Southern Comfort high speed quad alone can carry 4 skiers 1,250 vertical feet. Big Sky has 15 lifts, one gondola, and 5 surface lifts throughout the mountain and is consistently known for little to no lift lines. 4. The way the way the lodging at Big Sky is laid out is nearly verbatim to the book (PGS 46-47).The resort offers a good mix of Hotel style lodging and condominiums. Mountain Village, at the base of the mountain, squeezes in a high density of lodging accommodations, many of the slope side. These include Summit Hotel, Snowcrest Lodge, and Huntley Lodge. Farther away from the base, but still offering slope-side access are the Lone Moose and Saddle Ridge properties, offering Condo and Townhouse style lodging, respectively. They are more spacious and offer a higher quality of room / amenity, but also are more expensive. 5. Mountain Village is a key feature to Big Sky resort.The book suggests that a base village is integral to a new kind of four season resort, like big sky (PG 88). Not only does Big Sky’s Mountain Village offer restaurants, lodging, and retail outlets near chairlifts, but also other activities, like ice skating, and a place to sign up for them at the concierge and basecamp facility. In the lobby of the H untley / Shoshone lodge is the Spa and Yellowstone Conference center. This complex which offers both hotel and condo style lodging options is the focal point of the base village area. Big Sky has certainly created a miniature town just for their guests.Differences 1. The book discusses the use and necessity of permits when dealing with land owned by the United States Forest Service, or USFS (PG 27). Although Big Sky operates on about 100 square miles of USFS land it seems apparent that some principles outlined in the book are being overlooked. Although the resort is a cool earth partner and does a lot to help the environment other aspects USFS and the National Ski Area’s Association try to meet are suffering. The establishment of local economies f and sustainable communities is suffering. Big Sky uses all of the land it has for ski runs and Local lodging.The work force needs to either travel from far away or get temporary housing and be bussed in from two properties operated by Big Sky for employees. Only one is open during the summer. 2. General design guidelines outlined by the book highlight the necessity of linking what is special about the local area and creating a strong emotional link between the local populace and natural environment (PG 34). By not putting a good foot forward to build a more permanent and affordable living area for general population they are greatly constricting the possibility of forming this strong bond between locals and themselves.Local people may grow discontent with the resort if they cause the area to belong to the tourists. 3. Adding illumination to Big Sky could potentially increase capacity by up to 60% (PG 40). Big sky does not have any options for night skiing and, while the potential risk and possible insurance costs are understandable, they are limiting themselves to the short hours of daylight during the winter months. Half of US ski areas offer night skiing and by not the resort is missing out on potential gues ts that may want sleep in and ski later in the day and into the evening.These groups will simply spend money and ski elsewhere. 4. North northeast facing mountains retain snowfall better by having less sun exposure (PG 40). Big Sky has set their runs up to be facing directly east, right in the face of the rising morning sun. This could potentially create a hazard for skiers coming down the slopes early and cause snow blindness. This sun exposure also causes snow to melt faster and potentially harm the integrity of runs. Because of this, more tree’s may be needed on the runs for shade, which could in turn limit the use of the mountain for runs. 5.Parking, everyone’s worst nightmare (PG 45). Big Sky wasn’t really built around the idea that many skiers would drive in and out, and it shows in their parking. Big sky has 4 parking lots and only 1, and a small one at that, is remotely close to the lifts. Big sky clearly sacrificed close parking for slope side lodging. Since they have already built up the prime parking area’s with Mountain Village, an idea as suggested in the book would be to make underground parking. Putting even one level underneath the base camp could make for an extremely efficient parking system and use of space.COMPETITION Local Heading south from Bozeman, MT will take you right to Big Sky’s doorstep, but going east will bring you to a local competitor, Red Lodge Mountain Resort. Red Mountain Lodge, or RML, has a close proximity to Big Sky, but they are miles apart in many other similarities. The most obvious is the mountain. By comparison, RML has a much smaller mountain with less lifts. Also apparent, is the mountain base. Where Big Sky has a lively mountain town with shopping, activities, hotels, RML has, well, nothing.Their lodging properties are located sporadically around the area. There is the actual town of Red lodge off the base of the mountain, but not far. This active host community is something that Big Sky doesn’t have. Because of their limitations in a base village, RML offer far fewer (almost no) other venues of entertainment besides the town and the mountain. The only exception to this is their golf course. They offer an 18 hole golf course run by the resort and located near the town of Red Lodge. National Alyeska Resort, in Girdwood, Alaska is a national competitor to Big Sky.Also making the top 40 list of ski resorts in North America by Outsideonline. com, Alyeska is no small time resort. Alyeska only has a couple of hotels and limited runs on the mountain, 73. However their system of 8 total lifts compliments the mountain well. Alyeska Also offers night skiing, which Big Sky does not. The resort and mountain is also well known, having hosted the US Alpine champion ships 5 times, the latest in 2009. Alyeska chargers comparable prices for comparable rooms to Big Sky, so guests willing to travel won’t choose one over the other because of price.Alyeska also ha s a spa complete with yoga classes. The average snowfall is 512 inches, which is over a hundred inches more that Big Sky can boast adding the grandeur of the runs. International Located in Savoie, France Les Trois Vallee, or The three Valley’s ski resort is the largest ski resort in the world. It is actually comprised of three separate ski resorts linked together since 1963 so it’s possible to ski between all of them. The Resort is actually 8 different resorts all operating together between the 3 valley’s and 4 ridges that create the mountain.The mountain has 183 different lifts, 37 of which are gondolas, servicing 600km (375 miles) of skiable areas spread out between 335 runs. Trois Vallee offers an even more extended list of accommodations between their 8 resorts than Big Sky. The range from ‘self-catered apartments’ and chalets, small ski side houses, to hotels and holiday clubs. This collection of resorts is a competitor to Big sky because the o ffer a similar experience with the mountain base village. The intertwining of multiple resorts compounds this and gives guests multiple venues to enjoy time off the mountain.

Macbeths Inner Look At Acts 4,5,6 Essays - Characters In Macbeth

Macbeth's Inner Look At Acts 4,5,6 Essays - Characters In Macbeth Macbeth's Inner Look At Acts 4,5,6 Today is the true day of all death. For shame, I am lonely in a world of lost hope. I have been deceived to the greatest extent. Those three weird sisters have gone very far to put me through such foulness. They had told me that if the woods of Birnham should move upon my castle that I shall be vanquished. This has become true as my scouts have informed me that such a task has been performed. How could this be? I do not know, but if I were to look into the night the answers would point to the overpowering army of Malcolm. This is all but a murmur in my heart, as the word of my wife's death has become my lost hope. For many days I have been aware of her sick mind and did nothing to solve it. If it was I who decided her contemplation with death let me die in the perilous battlefields of antiquity. My scouts have given warning that MacDuff is in the front-line. I must engage in the battle. May god have mercy on my soul and not let the prophecies of the weird sisters be true.

Barkha Dutt

Barkha Dutt Essay NDTV 247 is a premier English language television network that carries news and current affairs in India, it is owned by New Delhi Television Ltd. NDTV 247 won the Asian Television Award for Best News Channel in 2005. NDTV 247 is home to a team of award winning journalists who spearhead the news campaign, including Dr. Prannoy Roy and Barkha Dutt. NDTV 247 is also available outside of India, broadcasting in the UK on the Sky Digital platform, in the U. S. n the DirecTV platform, in Canada on the ATN platform, in Australia on the Vision Asia platform, in Europe on the WorldTV platform, and in Singapore on the mio TV platform. We the People is a television talk show in India and running over NDTV. TV journalist Barkha Dutt hosts this show. The program broadcasts every Sunday. About the show It is a discussion-based programme on burning issues. Seven to eight panelists are invited for every discussion. It is an audience-based show. This Show airs in New Delhi Television network. The programme can generate controversy, but showcases a diversity of views thanks to its host. Barkha has been awarded as the most intelligent TV host by Indian Television Awards, and also as Best Talk Show Anchor. We The People has recently won the 14th Asian Television Award for Best Talk Show for the year 2008. The show has received critical acclaim and has won several key awards {{{{{{{{{{{{{Barkha Dutt is a television journalist. Her frontline reporting of the Kargil conflict in 1999 raised her to prominence in India. She has reported on many conflicts, ranging from Kashmir to Pakistan, Afghanistan and Iraq. Currently, she is Group Editor-English News, NDTV, a leading Indian television network, and the host of We the People, a weekly discussion show on current events. Barkha also writes a weekly column for The Hindustan Times and Khaleej Times. Some awards she has won: Global Leader of Tomorrow Award from the World Economic Forum, 2001 Commonwealth Broadcasters Award, 2002 Broadcast Journalist of the Year by the Indian Express, 2005 Padma Shri Award (Journalism), 2008}}}}}}}}}}}}}}}} The channel airs one of Indias most successful opinion-based shows: We the People with Barkha Dutt. .. s india an english speaking country? Were all of us educated in elite schools and fashionable colleges? Do all of us have fancy,phirang accents that would put the real angrez to shame? Is Barkha Dutt the ultimate arbitrator of all things bright,beautiful and otherwise. Indeed this famous programme called ’We the people’ on NDTV 24*7 is certainly not for a common person. Certainly not for a per son who has not read all the correct books and magazines. Barkha Dutt uses this opportunity(as always) to emphasize just how talented she is. How greatly our wretched country needs her services as the super-judge of anything that she sets her eyes on. Indeed the program is supposed to be a free,open discussion between people whose voices are not otherwise heard. What it actually is,is a kind of drawing room discussion between celebrities. These celebrities pretend to become very humble and approachable. They are surrounded by some doctorates and super specialists who are sometimes allowed to make a few noises. What the show turns out to be in the end is a weekly meeting of th

Outline.This is only an outline for a research paper that is going to

Outline.This is only an outline for a that is going to be written latter,so the topic is outline - Research Paper Example One major argument on the matter is with relation to scientology. Scientology has grown in contemporary years and has seen many people join the particular movement (Barth, 2007). With the absence of religion, people would grow further believing in the movement. Religion exists in current days and people still carry out heinous crimes on a daily basis. It is only right to state that with absence of religion, these crimes would increase significantly. People would invade other’s privacy stealing and committing murders. (Matlock, 2008) Society would have no rubrics and humans would lack personal rules by which to abide. Without religion, people in society would lack common grounds (Ryan, 2007). Getting together in prayer and worship is one factor that unites people of different backgrounds and social stature. Lack thereof would lead to judgment and condescending among people. Atheists portray this when looking at the manner in which most of them live their lives. People would lack a sense of unity and this would act as a sign for the beginning of societal and humanity’s

AUDITOR INDEPENDENCE AND AUDITOR SCEPTICISM Essay

AUDITOR INDEPENDENCE AND AUDITOR SCEPTICISM - Essay Example To justify these responsibilities an auditor must possess certain personal qualities such as honesty and ethicality. To be precise, the auditor whether internal or external, has his responsibilities towards the governance of an organisation and its quality (The Institute of Internal Auditors, 2005). However, in the realistic phenomenon auditors have been constantly judged on their personal qualities, which directly indicate to the appropriateness of the concept of auditor independence and scepticism. The concept of auditor independence and scepticism were both raised with the focus on the nature of responsibilities which a professional needs to abide while ensuring the quality of the financial statements of a company (Kleinman & Et. Al., 2001). Nature of Auditor Independence and Auditor Scepticism The Nature of the Auditor Independence To define the term ‘Auditor Independence’, authors have referred it as the foundation of auditing in a realistic behaviour. Relying on th e nature of auditing, auditors need to identify, control and eradicate the inefficiency of the financial statements produced by the accountants of a firm in order to ensure the accurate status of the financial health of the organisation. Auditor independence, in this scenario assists the auditor to render value-added services to the client and the community at large. Auditor independence is strongly influenced by the audit process. The process instigates from the selection procedure and ends by reporting the findings and opinion of the auditor. Therefore, the concept of audit independence emerges to be crucial with due consideration to its importance and nature. It is in this context, that audit independence is implemented based on three basic principles, i.e. the auditors must belong to the external environment of the organisation and therefore are prohibited to be a part of the client organisation, the auditors are also proscribed to audit their own workings and cannot play any ad vocacy role to support the organisation if found guilty (Rezaee, 2007). Nature of Auditor Scepticism Auditor Scepticism is another concept introduced in the auditing practices, which refers to the personal skill of the auditors to challenge the management’s statements in order to critically evaluate the accuracy of the financial statements of an organisation. However, scepticism needs to be controlled due to the fact that challenging almost any and every assertion of a well established company will in turn affect the willingness to publish the financial statements (Peursem, 1989). The factors which play a crucial role in determining the appropriateness of scepticism are the regulations prescribed in relation to auditing and the financial practise of the company and the nature of the corporate. To be precise, the nature of auditor scepticism indicates to be an attitude of questioning the management and identifying and eliminating the probable chances of producing misstatements related to error or deception. It is of vital importance due to the fact that it not only ensures the auditing to be confirmed with extra professional efficacy but also proves supportive in performing the task rigorously. However, the level of

Developing an Integrated Marketing Communications Strategy Essay

Developing an Integrated Marketing Communications Strategy - Essay Example This paper will focus on developing an integrated marketing communication strategy for Selfridges, a departmental store located in London, United Kingdom. The objectives of the marketing strategy will include: increasing awareness of the products and brand visibility, increasing company sales, and customer base, enlarging the marketing channels and integrating the marketing content to convey a similar message that focuses on product quality and excellent customer shopping experience ad service. These objectives will be achieved by launching a comprehensive marketing campaign that will focus on several marketing channels. These channels include offline, online, mobile and social media marketing strategies. The department store is also called Selfridge & Co. It is a chain of high-end departmental stores that was founded by Gordon Harry Selfridge. The basis of the store's success is the innovative marketing strategies that have been used over time. For example, at the initial stages, Go rdon used creativity to making shopping adventurous by putting merchandise on display so that customers would be attracted to the departmental stores. He put highly profitable items at the front end so that customers could easily see them. He made policies that made it easy and safe for customers to shop. These techniques have been developed by other departmental stores worldwide. The stores have a slogan that says that the customer is always right. The company has successfully launched profitable advertising campaigns based on this slogan. Following their good customer focus and creative marketing strategy, the stores are very popular and register high profits year after year.